"How to get champagne from gravel" LAURA OLIVEIRA
Getting milk from a stone? That’s easy. In everyday life, adversity turns us into giants. That’s why I created this special phrase — so every challenge becomes a lesson.
When I turned 50, I also celebrated 25 years of dedication to the McDonald’s franchise, and I remain a guardian of the brand to this day. It was at that moment I decided to turn my entrepreneurial journey into a book, sharing a part of my story.
Learn how to turn challenges into opportunities and build a legacy rooted in success and purpose. A real journey — from the backstage of entrepreneurship straight into your reality.
How to get champagne out of stone LAURA OLIVEIRA
Getting milk from a stone? That’s easy. In everyday life, adversity turns us into giants. That’s why I created this special phrase — so every challenge becomes a lesson.
When I turned 50, I also celebrated 25 years of dedication to the McDonald’s franchise, and I remain a guardian of the brand to this day. It was at that moment I decided to turn my entrepreneurial journey into a book, sharing a part of my story.
Learn how to turn challenges into opportunities and build a legacy rooted in success and purpose. A real journey — from the backstage of entrepreneurship straight into your reality.
Here are a few suggestions to share with you some of the lessons I’ve learned along the way:
I’ve been living and breathing entrepreneurship for over 30 years.
I’m the founder of Grupo Levvo, an ecosystem of companies that includes McDonald’s franchises in the Central-West region of Brazil, 100% renewable clean energy plants, and work in the third sector through the Levvo Institute, my pillar of social impact.
Grupo Levvo has been recognized five times with 1st place awards from GPTW (Great Place to Work), as one of the best companies to work for in Brazil and Latin America.
Laura Oliveira has written a book — in both Portuguese and English — that shares her entrepreneurial journey.
It details her struggles, frustrations, and achievements, telling the story of how she secured the franchise that changed her life, and how she fights every day for what she believes in, making her dreams happen.
Unlock Exclusive Content
Want a flight plan that’s been tested and proven by nearly 30 years of experience?
Tired of theories that don’t work in real life? The “Practical Guide: 30 Strategies to Fly High” is your flight plan.
This isn’t a guide filled with shallow ideas. These are the pillars that support an award-winning business group — and now, they can be yours for just $ 29.90.
EXCLUSIVE BONUS: In addition to the 30 practical strategies, you’ll get access to the full timeline — to be inspired by the stories behind each challenge and achievement.
A leader shaped by results and continuous learning.
Negotiation and Leadership
Harvard University
Retail Management Course
Dom Cabral Foundation
Getulio Vargas Foundation (FGV)
MBA in Financial Management and Capital Markets & MBA in Business Strategy
Bachelor’s Degree in Business Administration
Federal University of Mato Grosso (UFMT)
CEO & Founder of Group Levvo
A business ecosystem operating in Retail (McDonald’s Franchise), Renewable Energy, and the Third Sector.
26+ years as a McDonald’s Franchisee
One of the most enduring and awarded operators in the system in Brazil.
5× Winner – 1st Place at GPTW Brazil
Recognized by Great Place to Work as one of the best companies to work for.
Board Member at CNI and Vice President of CODESE-DF
Active role in shaping public policy and developing the productive sector.
Disruptive and Authentic Thinking
Believes that excellent results are born from the union of operational experience, continuous learning, and a technical perspective with a touch of kindness.
Strategic Curiosity and Global Vision
A restless spirit who has visited 53 countries, absorbing cultures and insights for business.
Proven Resilience
Hands-on experience in crisis management and overcoming adverse scenarios (knows how to handle unexpected situations).
Purpose-Driven Leadership
Firm belief that a business’s success is directly tied to its positive impact on people and the planet.
Author of *"Flying High:
How to Get Champagne from Gravel"*
*"Flying High: How to Get Champagne from Gravel"* is more than a biography. It’s a deep dive into the real-life backstage of an entrepreneur’s journey — filled with practical tools, challenges overcome, and the solutions I found to lead with clarity, courage, and results.
Inspiration: a leader guided by values and purpose
From Cuiabá to the world, this book tells the success story of Laura Oliveira, who—with boldness and a passion for business—transformed Grupo Levvo into a brand recognized both nationally and internationally.
In this book, you will discover how to:
Overcome challenges with resilience and discipline.
Find strength and faith to make things happen — and start over when needed.
Build a purpose-driven business with a culture that inspires.
Co-author of "High-Performance Women Entrepreneurs – Brasília"
"I believe that if we do good together and take care of the planet, we can ensure a better future for our children. I’m a mother — I think about my children’s future."
Co-author of "Women Who Transform – By Lady Diamond"
Believe in the power that lies within you! It doesn’t matter where you come from — what matters is the determination to get where you want to go. Don’t be afraid to make mistakes, because every challenge is an opportunity to grow.
Live the "Flying High" experience
at your company, with your team, or at your event.
An inspiring, moving, and one-of-a-kind talk on how to deliver exponential results through people management, building a strong culture, and having the resilience to turn crises into growth. With a practical approach and the energy of someone who lives the battlefield every day, your team will understand WHAT needs to be done, HOW to do it, and most importantly, WHY it matters.
A GREATER PURPOSE
Your investment changes lives: 100% of the revenue from each talk is donated to the construction of the new headquarters of the Levvo Institute — a project that will expand our social impact through education and professional development. By booking the talk, your company not only empowers its team but also becomes a direct partner in building this legacy.
Modules of the Talk
What people are saying about Laura and her legacy:
Bring a boost of inspiration, resilience, and strategy to your team — and turn your event into a social impact initiative.
Choose how to begin
your transformation
Get the Book and
Amplify the Impact
Make a R\$500 donation to the Levvo Institute and receive the book *"Flying High"* at your home with a special dedication — our way of thanking you for directly supporting our social impact projects.
Chave PIX: pixinstcef1@gmail.com
